Spending money on advertising is something all businesses, big and small, will have to do at some point. We have all heard the saying "you gotta spend money to make money" and with the constant advertising online, that seems to ring true. But how do you stand out from the rest? Check out my tips below to help create and run your next effective marketing campaign.
Find out who your target audience is
Are you marketing to businesses or business professionals? If yes, then maybe advertising on LinkedIn may be your best choice. Is your target customer young families? Then maybe Instagram marketing is your best option. Take some time to look into what social media your target audience is in and run your marketing there. Taking time to really narrow down your advertising will not only save money, but be more effective.
Utilize targeted filters
Many sites such as Google and Facebook have easy tools to help you "target" your ideal customer by demographics such as age, location, interests, and more. You wouldn't want to waste money on an ad for a brick and mortar store that shows to someone on the other side of the world. These days, the internet is a big place and seeking out your customer is important to be effective.
Use high quality imagery and captions
Ensure your message is eye catching and clear. Adding in a personal touch (such as a photo of your team) can also help set your business apart.
Consider seeking out and hiring a high quality influencer
Influencers are a relatively new concept online, but can be very effective. Reaching out to an influencer who's audience aligns with your ideal customer, could be an effective marketing boost for your business. Be sure the influencer is professional and credible.
And there are my tips for creating more effective marketing campaigns for your business. Need more help? The Daly Brand is here for you and your small business. Reach out via our Contact Form on the homepage.
Do you have any other tips to add? Let me know in the comments!
0 Comments